OK, I went to town to get beer. (Sierra Nevada Pale Ale) Why is it so damn expensive in Truckee? Longs 14.99 per 12, Albertsons 12.99 per 12, Safeway 14.49 per 12, Rite Aid 10.99 per 12, Rite aid was a sale price. I can buy a case at Costco for 19.49, but I have to drive to Reno about 30 miles. It sure is pretty here in the Sierra Nevada.