Sound or Unsound

Greg Sargent talks media narrative.

A couple of other things that distinguish these two polls: The Zogby one is an online poll, a notoriously unreliable method, while the Gallup one is a telephone poll. And, as Charles Franklin of Pollster.com observed yesterday, the Zogby poll is completely out of sync with multiple other national polls finding Hillary with a lead over the GOP candidates. The Zogby poll actually found that Mike Huckabee is leading Hillary in a national matchup. The Gallup findings were in line with most other surveys.

I don't need to tell you which poll got all the media attention. Do I?

The Zogby survey was covered repeatedly on CNN, earned coverage from MSNBC, Fox News, and Reuters and was covered by multiple other smaller outlets.

snip

Worse, the Zogby poll was covered with few mentions either of its dubious methodology or of the degree to which its findings don't jibe with other surveys. Bottom line: The Zogby poll was considered big news because many in the political press are heavily invested in the Hillary-is-unelectable narrative for all kinds of reasons that have little to do with a desire to, you know, practice journalism.