Good For Google

Google announced an ambitious new project. Energy cheaper than coal.If they can do that it would let market forces end coal power.

The project, dubbed Renewable Energy Cheaper Than Coal, is hiring dozens of engineers and targeting investment financing at advanced solar thermal power, wind power, enhanced geothermal systems and other new technologies, Google said.

Google plans to be one of the project's first customers, employing the power to run its massive computer data centers while selling back excess energy to the electricity grid.

"Our goal is to produce one gigawatt of renewable energy capacity that is cheaper than coal. We are optimistic this can be done in years, not decades," Larry Page, Google's co-founder and president of products, said in a statement.

A gigawatt can power a city the size of San Francisco.

Via Solar Power Rocks.