Ben and Gerry's

Ben and Gerry's is going to fight Monsanto's new labeling battle. Monsanto wants to restrict Ben and Gerry's from saying there ice cream is made from hormone free milk. I think Avedon said it best.

Why? Because advertising that your product comes from hormone-free cows implies that Monsanto milk might not be the best possible kind of milk, and therefore is bad advertising for Monsanto. And you're not allowed to advertise that your product might be better than Monsanto's. Isn't capitalism wonderful?