Get Your Smokey On!

Smokey the Bear is back. Backpacker Magazine's Ted Alvarez fondly remembers the old Smokey the Bear campaigns.

Most of us remember growing up with Saturday-morning PSAs featuring Smokey the Bear, the gentle cartoon bruin in a U.S. Forest Service hat, kindly reminding us of his famous credo: "Only you can prevent forest fires." That ad spot, Thundercats, and a bowl of Cinnamon Toast Crunch pretty much encapsulates my childhood.

Remember only you can prevent forest fires.