Evil: It's The New Good

Mark Morford in the San Fransisco Chronicle.

The devil isn't evil, he just has lousy PR.

Examples? They are legion. Here's one the Powers That Be desperately hope you'll swallow, a nasty piece of marketing gall meant to stab at your intelligence and bitch-slap your intuition, but which is nevertheless being force-fed to you as happy environmental manna, a viciously deformed version of something called "progress."

Here is "clean coal." Isn't it beautiful? Truly, the hell-bound ad agency that coughed up that one even had the nerve to film a commercial featuring Kool and the Gang's "Celebrate" playing over perky scenes of manic Americans sucking down electricity like John McCain sucks down extra oxygen, claiming that coal is America's namesake resource and we should therefore kneel before it and worship it like apple pie and horrible sex-ed and Lindsay Lohan's nipples. Did I mention the coal industry's PR people are going to hell for this? Count on it.[...]
And lo, in the spirit of Wal-Mart and the Corn Refiners Association and the clean-coal cretins trying to make their rampant evils seem slightly less, well, evil, we humbly offer to McPalin this new marketing slogan: "The Republicans: An entirely new kind of contemptible you hadn't even thought of yet."