Ship in a Bottle

GE has a new compact fluorescent lamp that has the same profile as an incandescent bulb. I do not really understand why they need to do this. Yes, I understand the republican/conservative noise machine bad mouthed the CFLs for years. It is not as if you stare at the bulbs. They are usually behind a lamp shade or some type of cover. Also, in double blind tests, people can not tell the difference between the incandescent bulb and a CFL.