Thursday, February 19, 2009

The Kid Rocks
Kid Rock is single handedly trying to fix Michigan's economy, with beer!

The Michigan Economic Growth Authority approved Tuesday a state tax credit valued at $722,957 so that the Michigan Brewing Co., a Webberville brewer of craft beers, can produce a new product line: a craft beer for musician Kid Rock.

Bobby Mason, the owner-brewer at the Michigan Brewing Co., said he hoped to have the Kid Rock branded beer on the shelves by mid-springtime. The beer's name, style and pricing are yet to be decided. Kid Rock is working closely with Mason on the design, naming and style of the beer, Mason said.

"He's working on designing the beer, he's giving me direction, he's tasting the beers," Mason said. "It's his idea, it's his concept. I'm just working with him to make it happen."

The company plans to invest $7 million in the project, which is expected to create 394 Michigan jobs, including 161 directly by the company.

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