Watermelon shippers are adding labels so you can tell where your melon came from.
Other watermelon growers using HarvestMark include Coosaw Farms, Grower’s Select, Melon 1, Mouzin, Premier and Sun State. Today, nearly 150 million produce products have been enabled with HarvestMark traceability, from berries and tomatoes to watermelons and peppers and more.
More major watermelon shippers will begin offering retailers and consumers the ability to obtain item- and case- level traceability information via YottaMark, Inc.’s HarvestMark solution for its entire watermelon shipment in 2009.
Brooklyn, N.Y.-based Melon 1, Texas-based Borders Melon Co. and Georgia-based Borders Melons East have are the latest companies to join the expanding list of watermelon growers and shippers implementing HarvestMark for the 2009 harvest season.
I guess their will be an individual number you on the fruit sticker that you can put into a website so you can tell what farm it came from. I wish more companies would employ this kind of labeling. All it really takes is a couple of computers and stickers. And there are allready stickers with lots of information on most fruits now.(How to read stickers)