Thursday, April 16, 2009

Not Surprising
Advertisers lie.

OTTAWA (Reuters) - Just 2 percent of the growing number of self-proclaimed green products on store shelves make completely legitimate claims on their labels, a report by consulting firm TerraChoice Environmental Marketing said on Wednesday.

The remainder commit "greenwashing" sins, that is they mislead consumers about the environmental benefits of a product or the practices of a company, said TerraChoice, which runs the Canadian government's eco-labeling program and counts companies as diverse as Canon and Husky Energy among its customers.

It is good that people want green products. It sucks that corporations lie.

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