Product Placement

The NYT has an article about how products are getting placed in TV shows. It is hard to believe that people do not realize that this happens. As a NASCAR fan, I get bombarded by advertising. I personally root for the number 17 DeWALT Powertools Ford, driven by Matt Kenseth. The announcers, commentators, drivers, crew chiefs, and everyone else is in on it. You are more likely to hear the name of a sponsor than the number of the car. Coke is the largest placer of product. It is easy to believe if you watch NASCAR. Drivers are always drinking it during interviews. Coke even had an add joking about which driver could get in TV the most drinking Coke. Rumor has it they get a bonus. Who cares?